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Yahoo starts revamp with updated homepage

Sharon Gaudin | Feb. 21, 2013
CEO Marissa Mayer shows off 'infinite' and social news feeds, and bolder look

Ezra Gottheil, an analyst with Technology Business Research, said the search company's updated homepage should be enough to create some buzz for Yahoo. The homepage has looked several years out of date for a while, so the overhaul is a welcome change, he said.

"Certainly, it will get more attention, especially in light of the excitement about the new CEO," said Gottheil, who also likes the idea of the social news feed. "For me, it makes more sense to know what my friends are reading than knowing where my friends are shopping... I think it has potential. It's a network effect. The more friends use it, the more I'd like it."

 

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