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YSL chief joins Apple exec team

Katarina Kroslakova (via AFR) | July 3, 2013
The unexpected poaching of YSL chief signals that the tech giant is not ready to relinquish its place as a leader, innovator and aggressive competitor.

Deneve worked in Apple's marketing department in Europe the 1990s. His influence will be keenly observed, given Apple is known for its strong design principles and aesthetically beautiful products (even Chanel's creative director Karl Lagerfeld is a fan, owning hundreds of iPods).

The shock news comes in the middle of Paris Fashion Week, a day after Hedi Slimane's much anticipated second menswear collection for the label wrapped up the men's shows.


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