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ZTE shares its Malaysia plans

AvantiKumar | May 7, 2012
Chinese handset vendor aims to be in world's top three by 2015.

ZTE in Malaysia

PHOTO - (From left) Alex Yee, senior sales manager, terminal division; Eric Wang, managing director: and Jeremy Zhao Yue Ming, director-terminal division, all from ZTE (Malaysia).

Chinese mobile device vendor ZTE, which aims to be one of the world's top three handset vendors by 2015, unveils its plans to increase market share in Malaysia.

ZTE (Malaysia) managing director Eric Wang Xiao Dong said the company recently attained the top global ranking by the World Intellectual Property Organisation for the filing of 2,826 patents during 2011. "[Our] handsets have successfully penetrated into markets in United States, Europe, Japan and Australia, and we work strategically with the world's tier-one telecommunication operators such as Vodafone, Sprint, Telstra and Softbank."

"Based on information from Gartner, ZTE was ranked world's no. 4 in terms of handset shipments in Q4 2011 and ZTE smartphones sales are growing faster than any other vendor except Apple," said Wang.

"As for Malaysian market, we are at the low-middle end of the market, a pretty good start," he said. "We are working with Dancom Group, who is our partner in marketing our smartphones, tablets business in Malaysia. ZTE Corporation is a partner for telecommunications operators such as DiGi, U Mobile, Packet One Network (P1), and Telekom Malaysia (TM)."

ZTE (Malaysia) established its first Malaysia office in 2004, and now has more than 700  employees based at three main offices in Klang Valley at Menara Citibank, G-Tower and Subang Hi-Tech Industrial Park. 

Focusing on the less-brand conscious consumer

ZTE (Malaysia) director of terminal division Jeremy Zhao Yue Ming showed new mobiles that were unveiled at the recent Mobile World Congress 2012 in Barcelona, such as Era, Orbit, Tania with the MiFavor UI [user interface] smartphone user interface, intended to simplify the Android user experience.

"Malaysian consumers are very brand sensitive," said Zhao. "ZTE does not yet have the same level of brand awareness in comparison to other brands, so we decided to take the approach of focusing on consumers that were not so brand conscious, and many of these live outside of the Klang Valley."  

"However, we have strong track record in providing telcos with connectivity solutions such as HSSB, 2G, 2.5G, 3G and Long Term Evolution (LTE), which allows us to present a total integrated solution with our smartphones and tablets. ZTE has R&D centres in US, Europe as well as China.  We invest 10 percent of our revenue yearly into the R&D. Our smartphones design centres are based in Germany, China and the latest centre in the UK, which should be ready by now."


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