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Accenture to acquire Reactive Media Pty Ltd

Zafirah Salim | Dec. 11, 2014
The acquisition aims to expand the company’s capabilities in digital design, marketing and strategy in Australia and New Zealand.

Accenture has agreed to acquire Australia's digital agency Reactive Media Pty Ltd.  

The acquisition will strengthen Accenture's digital marketing and technology services that help clients design solutions for digital customers, channels and markets, according to a media statement. However, terms of the transaction were not disclosed.

Reactive's digital capabilities will complement the end-to-end marketing experience services offered through Accenture Interactive, part of Accenture Digital, that include creative design, customer experience, digital production and e-commerce platforms.

The acquisition will also give clients access to Reactive's deep digital capabilities designed to enable chief marketing officers and brand leaders to raise consumer loyalty, boost sales and improve efficiencies. 

"Demand is growing rapidly for services that integrate creative ideas with design, usability, data-driven customer insights, and technology in order to create compelling digital customer experiences," said Brian Whipple, senior managing director, Accenture Interactive.

"Brands are recognising that being relevant to customers has never depended more on how they engage with customers digitally. The agreement to acquire Reactive demonstrates our continued investment in digital marketing services to better help our clients provide innovative and engaging customer experiences across all channels," he added.

Completion of the acquisition is subject to customary closing conditions.

Following the closure of the deal, Reactive's employees will join Accenture Interactive.


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