Adknowledge Asia Pacific Pte Ltd has recently acquired Komli Media Inc's Southeast Asia organisation to meet the increasing regional demand for advertising technology in social media and digital video marketing.
According to the company, this acquisition combines approximately 100 sales and operations professionals with Adknowledge Asia'a existing teams in Indonesia, Malaysia and Singapore. It also adds two new markets - Thailand and the Philippines - to Adknowledge Asia's regional footprint, which includes India, Hong Kong and South Korea.
Komli Media India and RevX however, are not part of the acquisition by Adknowledge Asia.
"There's incredible upside and demand in the APAC region, and with this deal, we're investing in additional 'people power' to meet it," said Ben Legg, acting CEO of Adknowledge Asia.
In the newly combined business, Krishna Krovi (formerly MD of Adknowledge Asia), Damien Lavin (formerly VP of SEA and ANZ, Komli) and Matt Sutton (formerly VP of Social, Komli) will run the APAC sales and business operations.
At the heart of Adknowledge Asia is the proprietary AdParlor platform, an integrated service that delivers seamless ad placement on Facebook, YouTube, Twitter and Instagram. With it, clients can derive insights from campaigns across these social media platforms to improve targeting and efficiency.
In addition, Adknowledge Asia, through its partnership with Axiata, is pioneering consumer-friendly, brand-safe strategies to use telecom data to better target ads on social media networks across platforms, including mobile. This opens the door to responsibly monetising telecom companies' vast user data to target consumers with the most contextually relevant and appropriate ads.
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