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AIA Singapore launches mobile insurance app for iPad

Zafar Anjum | Feb. 16, 2012
Claims the app is world’s first fully-mobile insurance sales quotation system on the tablet.

Insurance firm AIA Singapore has said it has become the first in the global insurance market to implement a fully mobile sales quotation system on iPad.

The system will enhance customer insurance purchase experience and will also help to increase the productivity of AIA Singapore's distribution channels, the company said in a statement.

"The customer-centric sales quotation system is a point-of-sale technology on iPad which allows multiple quotations to be generated based on customers' specific financial and protection needs," the company officials said. "Updated quotations can also be generated immediately for customers' review. Internet access is not required to access and utilise the platform."

"We are launching this world-first technology in conjunction with the auspicious dragon year, marking another significant milestone in AIA Singapore's history of over 80 years in Singapore," said Tan Hak Leh, CEO of AIA Singapore.

Owing to its easy-to-use and intuitive design, the app has achieved more than 60 per cent take-up rate among the company's active AIA Financial Services Consultants (FSCs) to-date since its launch in early January 2012.



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