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Amazon successfully fights off pricebots

Evan Schuman | June 9, 2017
When Walmart found its price-tracking software blocked, it was reminded how fierce a competitor Amazon can be.

Another Walmart plus that is far better than pricing is reputation. Those pricebot lists of online options will list plenty of sites, but other than Amazon and maybe, few will have the name recognition of Walmart. That still means a lot to shoppers.

Amazon has heavily invested in technology for decades, and trying to out-program it is simply futile. Why? Because any wins will be short-lived. Why fight Amazon on its terms when retailers can play to their own strengths and win that battle on their own terms.



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