Consumers in the Asia Pacific have the most diverse attitudes and drivers for technology adoption, according to a newly released global survey by Amdocs.
The adoption, says Amdocs, depends on whether the respondent is based in a developed (Australia, New Zealand, Singapore) or emerging (Thailand and Vietnam) market.
According to the report, consumers in emerging markets in the region are more open to mobile technology than their peers in developed markets. This is apparent from the fact that mobile Internet search is used by 84.3 percent of consumers in emerging markets as compared to 31.5 percent in developed Asia Pacific regions.
Amdocs' research is based on responses from more than 4,700 consumers in 14 countries, spanning North and South America, Europe and the Asia Pacific.
Readers of this report will gain unprecedented insights into the opportunities and expectations for service providers at a regional level.
Demand for more connectivity
The research found that developing markets such as Asia are set to be the driving forces in how the connected world develops for next-generation products and services.
Respondents from these markets demand more connectivity, support and services from their service providers and are also more likely to change providers for a better offer.
This sharply contrasts with the demand of those in the developed markets who are more passive in their expectations and adoption of technology.
People in the Asia Pacific are also most likely to see the mobile phone as an essential part of their daily lives. Also, multi-screen services are far more popular in these regions than anywhere else.
Although users in the emerging markets expect more from their service providers, they are willing to pay for performance. Half of the Asia Pacific consumers surveyed agreed to pay a premium for new services.
"The study demonstrates that in order to meet the local needs of consumers in the connected world, service providers need to adopt different business models depending on the socio and macro factors in the region," said Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs. "Consumers are embracing their own vision of the connected world and service providers will need to understand their individual drivers in order to offer and deliver a unique and personalised experience."
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