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Apple Music to take on streaming competitors, even on Android

Martyn Williams | June 9, 2015
Apple Music is the company's vision for its next chapter in music and, it turns out, a vision that relies heavily on the Beats Music service, which Apple acquired in 2014.

Apple's move to Android is the first time its main music software has been available on the Google-owned operating system. At present, iTunes is available on both Apple Mac and PCs, but Android users have had to funnel Apple music collections into other software apps. Apple Music will provide direct access. It's not entirely unexpected, since Beats Music already works across mobile platforms including Android and Windows Phone.

Apple Music will also include familiar features from iTunes, including a my music window that includes a user's music library and suggestions for new songs users might like.

The one constituency Apple's announcement did not fully address was the community of artists creating music, and how much they will be paid when listeners choose to consume their work via the new streaming service instead of paying for downloads or buying CDs. It remains to be seen if smaller acts will be able to eke a living out of having their music played via Apple Music.


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