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Apple stops tocking: It wants to escape an unsustainable pace

Glenn Fleishman | May 4, 2016
In "tick" cycles, Apple releases a new look for a product; in alternating "tocks," dramatic improvements in internals. It's time for it to stop watching the clock.

Slowing down this tick-tock cycle can be seen as a sign of weakness, especially when coupled with the latest quarter’s revenue and shipments year-over-year drop. But maturity doesn’t equate with weakness. It’s more likely part of Apple’s transition to finding ways to collect recurring service fees as it tries to keep the hands of time from spinning quite as fast.


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