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Apple takes iPhone to 7, Watch to 2, headphone jack to 0

Gregg Keizer | Sept. 8, 2016
iPhone 7 Plus now not just about bigger screen, but also about multiple cameras

As expected, Apple dropped the jack for corded headphones, going with the existing Lightning port -- used also for charging -- for connected audio, including the iconic bundled ear buds. Apple will include an adaptor with each iPhone so that those with corded headphones can continue to use their gear.

Never to leave a revenue opportunity on the table, Apple also trumpeted wireless audio, backed by new silicon, as it introduced AirPods, its wireless ear buds. They will compete with several new products from Apple-owned Beats, which also take advantage of the same silicon and processing software.

This event was a big test of Apple's ability to continue to tell a compelling story around its annual product upgrades, and early sales of the iPhone 7 will be a good indicator of whether it succeeded in weaving a narrative that people find compelling," said Dawson.

Australians will be able to pre-order the new iPhone on 9 September, with the handset available from 16 September. The base iPhone 7 model will cost A$1,079, with the iPhone 7 Plus starting from A$1,269.

Source: Computerworld


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