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Apple updates environmental progress, focuses on climate change, finite resources

Dan Moren | April 22, 2014
Just in time for Earth Day, Apple has updated its environmental site with the latest information about the many green initiatives it has put in place. Most prominently, the company has assembled a video, narrated by CEO Tim Cook, speaking about how Apple applies its overriding philosophy--striving to make better products--to its commitment to the environment.

Apple's also dedicated itself to the conservation of water. Its data center in Maiden, NC, for example, reuses water 35 times. In other places, the company has installed smart irrigation systems or used drought-tolerant landscaping in order to reduce how much watering needs to be done. To ensure responsible water usage at its suppliers' facility, the company established a Clean Water Program to use less water, recycle more of it, and prevent water pollution.

Other notes

Apple products have long been free of some of the worst toxic chemicals used in technology manufacturing — such as arsenic, lead, and mercury. In 2013, the company finished rolling out PVC-free cables for all of its products in China; Apple is still attempting to secure government approval of its PVC replacement in two final countries, India and South Korea.

The company has also committed to making sure that its factories provide safe working conditions for those involved in the manufacturing process; it tests its products in-house, using X-ray fluorescence and ion chromatography.

In addition, as part of improving its supply chain, Apple launched the Supplier Environment, Health, and Safety Academy to make sure that its suppliers are themselves equipped to handle issues relating to environmental safety.


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