Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Banks could use tablets to build credibility with public: Ovum

Zafar Anjum | May 2, 2012
The independent technology analysts see tablets impacting wealth management and corporate banking sectors in a big way.

The banking sector is yet to realise the potential for easy and enjoyable content consumption represented by tablets.

According to Ovum, a tablet's slick, gesture-driven user interface and shareable screen is ideal for helping customer meetings run more smoothly and effectively.

This is especially relevant for wealth management and corporate banking sectors, as an aid to customer interaction in face-to-face meetings.

In a new report, the independent technology analysts look at support for tablet devices in corporate banking, to accommodate treasurers' needs when they are out of the office, and in wealth management.

"The financial sector as a whole has come out of the global crisis with an urgent need to rebuild its credibility with a disillusioned public," says Rik Turner, senior analyst at Ovum and author of the report. "In certain sub-verticals such as wealth management, more "face-time" with the customer can help this rebuilding process."

Also, as most divide their assets up to be managed by different wealth management providers, a well-executed meeting carried out with the aid of a tablet may attract further business away from a competitor, Ovum said in its report.

"HTML5 is becoming more robust and will gain momentum through 2012," says Turner. "Features such as the ability to work offline, access on-device contact lists, and so on, are in development and although there is still a significant drawback to be addressed in the form of code security, this too may not be an insurmountable obstacle."

Ovum also said it expects to see more companies looking at browser-based functionality a year from now.


Sign up for Computerworld eNewsletters.