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BlackBerry 10 OS: Scripting Victory in Indian Enterprises?

Ershad Kaleebullah | Feb. 22, 2013
When you take a closer look at Research in Motion's (RIM, now BlackBerry) growth trajectory, it is possible to draw an analogy with Bollywood superstar Amitabh Bachchan's life.

Indian CIOs are also clued into the mobile market space and have a few thoughts on how BlackBerry can regain lost ground. Shah suggests the following few steps:

- BlackBerry needs to delink its e-mail service from the handset and stop charging a premium for it.

- Offer the service on other mobile OSes and in turn encourage wider adoption.

- Make good of the lead over Windows 8 and Samsung Bada in terms of user base and (usable) apps availability during launch.

- Consolidate and move forward.

Despite constant delays since the announcement of the OS in May 2012, fans have waited for it, with bated breath. Finally, BlackBerry (then RIM) asked journalists to mark their calendars for the 30th of January, 2013. When everything was over and the world was introduced to the Z10 and the Q10, loyalists heaved a collective sigh of relief.

Technology enthusiasts did get hands-on time with the device, and more time later. Shah is already testing a Z10, and Mehta has managed to get a sneak preview. Mehta says, "I have so far had a sneak hands-on experience with the Z10, and it is quite amazing. Users who have used the Bold 9900 will find that Q10 looks and feels similar."

A self-proclaimed diehard fan of BlackBerry, Airani says, "My opinion of RIM (now BlackBerry) has now changed -- for the better. I was impressed by what I saw. They can't afford to get this wrong. Customers waiting for BB10 will not accept another false start."

Yes, indeed. BlackBerry cannot afford to get it wrong this time.


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