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Brain drain: Protecting your organization's IP

Lauren Gibbons Paul | Feb. 7, 2012
Global healthcare provider Best Doctors employs the most robust technologies and practices available to protect the privacy of its members' personal data—but that's just a part of doing business in this industry. Less obvious but equally important is the degree of vigilance with which the company protects its brand name, which is trademarked in dozens of countries worldwide.

Mark Itri, a patent attorney with law firm McDermott Will and Emery, was on a plane going to visit a major airplane manufacturer when he overhead a conversation, apparently among employees, about the schematics for the next generation of jet engines.

"They were talking really loud. Everyone could hear. All over the schematics were the words 'confidential and proprietary,'" says Itri.

He promptly walked into the airplane maker's offices and said, "This is how you lose your trade secrets."


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