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Buzzwords and jargon just aren't revolutionary anymore

Tom Kaneshige | Dec. 15, 2014
As tech cultures collide with mainstream culture, tech buzzwords have led to serious consequences. Techno jargon is partially to blame for the demise of a 100-year-old magazine as well as general confusion in the C-suite.

The next time tech reporters run across words like "industry leading" in a press release, they'll surely do a double-take. It's an important lesson for CIOs, tech marketers and Silicon Valley execs who mindlessly pepper their speech with tech buzzwords and jargon: Words matter.


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