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Castrol and TomTom to study stop-start driving patterns worldwide

Jack Loo | July 31, 2013
The partners will publish the impact of stop-start driving in 50 cities and regions in September.

Engine oil specialist Castrol has partnered with traffic navigation vendor TomTom to conduct a worldwide study on a driving pattern called stop-start.

A report highlighting the impact of stop-start driving in 50 cities and regions around the world will be published by Castrol and TomTom in September this year. 

The study that Castrol is undertaking with TomTom will discover the number of stop-starts in different cities around the world, and TomTom will use its precise travel and traffic information to analyse driving behaviour across the entire road network, all over the world.

“Stop-start traffic is a global issue that not only affects journey times, but all that idling in traffic and waiting at junctions causes microscopic wear in engines,” said Gareth Bracchi, Senior Development Technologist at Castrol. 

“By partnering with TomTom, we’ll be able to accurately measure the stop-start average per kilometer within defined city limits, discover what cities have the heaviest traffic, and show which city’s drivers are most at risk of damaging stop-start wear,” said Bracchi.

According to Castrol, its studies indicate that drivers can experience as many as 18,000 stop-starts every year.

“This partnership makes perfect sense, as both TomTom and Castrol aim to make the lives of our customers run as smoothly as possible, whether that’s on a daily commute, the school run or a weekend road trip,” said Ralf-Peter Schäfer, Head of Traffic at TomTom.

The study will uncover the traffic conditions in 50 key cities and regions around the globe, including North America (New York), Australia (Sydney), Asia (Beijing, Bangkok, Jakarta, Kuala Lumpur), Russia (Moscow), Brazil (Rio de Janeiro) and Europe (London, Istanbul) and Hong Kong.


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