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Crate and Barrel works to balance online and offline sales

Sharon Gaudin | June 16, 2017
Retailer talks about tech and sales balance.

Crate and Barrel, like other major retailers, is looking at how big data, the cloud and analytics can help better understand customers, what products they need to buy and when to buy them and where to warehouse the merchandise.

"Customers are getting much more demanding," said Relich. "A lot of retailers are organized by the channel. They have an online group and a store group. Customers don't care about that. They want to be able to interact with you in any channel."


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