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Customer demand boosts SAP’s revenue growth in APJ

Veronica C. Silva | Nov. 7, 2012
Surge in mobile devices in the region and increasing data volume in the enterprise helps drive growth.

Software developer SAP recently recorded a double-digit growth in its third quarter for the Asia Pacific Japan (APJ) region due to increasing customer demand for its solutions.

The German company said the 12 percent growth it recorded is its 11th successive quarter of growth for software revenues. For software and software related services, revenues grew 16 percent.

"We have maintained our consistent track record of growth in the APJ region, with database, technology and analytics making up 40 percent of our revenue mix. Japan and China grew 36 percent and 43 percent, respectively," said Steve Watts, president, SAP Asia Pacific Japan.

Watts attributed the growth to a demand for in-memory computing due to the "surge of mobile device and data volume in the enterprise."

Regional growth

The company noted that mobile revenue growth reached 111 percent, with China and Southeast Asia reporting triple-digit growth.

China, Australia-New Zealand, South Korea, and India contributed to the regional growth of 36 percent for analytics and HANA, SAP's platform for in-memory computing.

Industry-wise, growth was experienced in the public sector, banking, auto, high tech, and retail industries.

"Our ecosystem and channels investment in APJ has resulted in strong indirect sales growth of 45 percent year-on-year and 51 percent growth in the number of SAP-certified professionals as an increasing number of partners and service providers deliver applications, analytics, cloud, mobile, database and technology solutions to more customers across the region," said Watts.


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