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Dell revamps its Exclusive Store in Singapore

Nurdianah Md Nur | May 20, 2013
The new design matches Dell’s global retail brand identity guidelines.

Dell new Exclusive store in Singapore
Dell's new Exclusive Store at Funan  (top) as compared to its old one (bottom).

Dell old store

Dell Exclusive Store at Funan DigitaLife Mall today re-opens with a new look that sports a simpler, contemporary yet bolder interior design.

The new look takes on a distinctive customer-centric approach, complete with experience suites that allow customers to experience technology as they would in real life.

According to Dell, the Funan store leads the rest of the global Dell Exclusive Stores to adopt the company's new global retail brand guidelines to create a more consistent global brand and shopping experience for its customers.

Chue Chee Wei, managing director for Dell's Commercial Business, Singapore and Malaysia said: "Dell's new store design brings a great shopping experience to our customers, whether you have a specific product in mind, or are just casually browsing."

The Dell Exclusive Store is open daily from 11am to 9pm.


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