Last month, Encompass Digital Media announced its plan to invest US$20 million over the next five years to expand its presence in Singapore.
The company sees itself as an enabler in the digital media space, providing play out services for broadcasters without them having to set up facilities in the countries. The Singapore studio shoots and produces programmes for SingTel's mio TV football channel.
Encompass sees Singapore as a potential hub for digital media backend processing, according to Deepak Singh, managing director, Asia, Encompass Digital Media. He also shared his organisation's plans for Singapore and the region.
Why did you choose Singapore?
Singapore, with its excellent technology infrastructure, business environment and economic influence, is increasingly an ideal outsourcing location for many internal broadcasters. Relative to the other two media hubs in the region, Hong Kong and Australia, we see much potential for Singapore to become a global digital media powerhouse, which is why we have established our regional base here.
Our US$20 million investment will be channelled to two main areas: technology and infrastructure, and talent development. In the first area, we plan to continue investing in the latest technology innovations like play out systems, content management and digital workflows to enhance productivity and expand our range of capabilities.
Can you give details on how you will be investing the US$20 million?
Over the past 18 months, we have increased productivity of our employees by 25 per cent by investments in the latest technology alone. This has enabled us to reduce the marginal cost of launching a new channel, allowing us to compete with China and India in terms of cost. As our business grows and we forge partnerships with more major media organisations, we will also need to grow our satellite capacity.
Much of the investment will also be used for expanding our team and staff development through training programmes both locally and overseas, as well as sending our employees for certification initiatives.
Expanding our capacity has always been a priority for Encompass. Over the past 18 months, we have invested more than US$8 million in our facilities to ensure they stay at the forefront of the industry. Over the next five years, we plan to upgrade existing infrastructure to allow redundancies. This will enable us to cater to a market that requires more than 99.999 per cent of up time.
Our people are our assets. Currently, our employee base amounts to more than 140. We plan to add another 20 team members by the end of 2011. Our goal is to create a qualified team of locals who are skilled at using the latest, cutting-edge technology. Training opportunities to develop our talent and reward deserving staff members will remain a priority throughout the next five years.
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