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Etherflow now available in 7 countries in AP

Veronica C. Silva | Sept. 13, 2011
The BT service offers faster, more cost-efficient inter-connectivity.

BT's Etherflow Global is already available in seven countries in the Asia Pacific region, marking the British company's commitment to the region.

Etherflow provides flexible connectivity between customer sites using either MPLS, Ethernet and Internet. It offers speeds ranging from 2Mbps to 1Gbps, using Metro Ethernet Forum (MEF) 9 and 14 certification. However, the service is cost-effective since customers pay for only the bandwidth that they need.

The service is currently available to customers in Singapore, Hong Kong, Australia, India, Japan, South Korea and Taiwan, but BT said it will soon be rolled out globally to more countries.

"In a world where the business environment is always evolving and our customers need to adapt quickly, Etherflow provides a "building block" approach to meeting customer needs," BT's press statement reads. "Delivering customers a flexible solution, Etherflow offers the ability to, not only address immediate requirements, but also to reconfigure the service to meet future needs by rapidly adding locations or changing bandwidth."

Market forecast

BT's rollout in the AP region may be an opportune time as the company cited data stating that the Ethernet services market in the region is forecast to grow from US$500 million in 2010 to US$775 million in 2014. This growth indicates a compound average growth rate of 11 percent.

BT has recently been included in the leadership category of Gartner's Magic Quadrant for Global Network Providers.

The AP rollout was announced earlier by BT as part of its investment expansion in the region, and follows the availability of the service in the UK and Europe. 

Etherflow has been described as the next-generation Ethernet.


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