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Fitness trackers need to provide insights and advice, not just data

Kirk McElhearn | Feb. 9, 2015
Fitness trackers are good at counting things: steps you walked, calories burned, active minutes, how long you slept, and so on. While the accuracy of these devices can be dubious, a tracker can at least tell you how active you are compared to other days--well, assuming you keep wearing it. According to the Journal of the American Medical Association, more than half of the people who purchase fitness trackers stop using them, and one-third stop in less than 6 months.

Perhaps static charts and graphs are enough to guilt some people into being more active, but with the high number of people who simply give up on these devices, it's more likely that it will just annoy them until they stop tracking their activity. Now that we have the technology to track data, the next step has to be turning that data into actionable insights.


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