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Get a grip on total communications

T.C. Seow | July 6, 2015
CIOs should look to a single expert who can analyse and consolidate a company's infrastructure into one strategy that addresses the total or unified communications needs of the enterprise.

Across Asia, many multinational corporations have a patchwork of different wired, wireless and cloud service providers around the world. This complexity is expensive and denies CIOs insight into critical resources, such as the network, which makes it difficult to roll out game-changing global services and applications.

Implementing critical corporate applications such as CRM systems or cloud-based unified communications globally across an organisation is fraught with difficulty if one is dealing with different ICT service providers in each market. The result is that businesses become reluctant to embrace technologies that support operational efficiency, while creating a consistent and productive user experience for employees.

To simplify the complexity, CIOs should look to a single expert who can analyse and consolidate a company's infrastructure into one strategy that addresses the total or unified communications needs of the enterprise. In an email interview, Ben Elms, President, Asia Pacific, Vodafone Global Enterprise shares some insights on how organisations can build a regional total communications strategy, and also some of the key factors multinational organisations should consider.

Ben Elms, Vodafone
Photo: Ben Elms

Q: What exactly is "total communications" and why is it significant to businesses?

Ben Elms: Total communications refers to a company's network infrastructure that is consolidated into one cohesive strategy. It offers the enterprise the simplicity of dealing with one supplier for one bill, one single global contract and one global point of contact. Not only does this remove the pains of expensive, patch-worked communications, it also allows digital services and applications (such as CRM systems and cloud-based unified communications) to be rolled out with greater speed and agility. We see total communications as a major enabler for broader digital transformation and "managed disruption" within businesses.

Does it take into account the plethora of new devices that have introduced into the workforce? What about future devices?

Yes, it does. Robust total communications strategies should take into account communications technologies beyond the current range of laptops, smartphones, tablets and cloud computing – especially given the pace of consumer technology evolution.

The uses and applications of cloud, M2M and data analytics will only become broader as the web of wired, wireless and cloud providers becomes just as vast. Ever more tech-savvy generations familiar with connected devices will join the workforce, eager to embrace more mobile and efficient ways of working. The enterprises that are prepping themselves for these changes with total connectivity will be best placed to take advantage of digital and demographic disruption instead of being overwhelmed by it.

What are the main obstacles that you typically encounter with Total Communications deployments?

Many multinational corporations have a patchwork of different wired, wireless and cloud service providers, growing whenever a new office is opened or additional market foothold is gained. This siloed footprint of service providers makes it difficult to break down the barriers between different devices and communications methods.

 

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