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GfK Study: Almost all Singaporeans have purchased technical consumer products in the last 2 years

Ike Suarez | April 10, 2014
Findings form part of annual study of consumer preferences and shopping behavior across several countries.

Almost all local residents in Singapore have purchased technical consumer products the past two years, according to findings by the market and consumer research firm, GfK.

A press statement by the Nuremberg, Germany-based firm said 95 % of Singaporean survey respondents had purchased telecommunications technologies.

On the other hand, 94% of Singaporean respondents had purchased PCs and accessories.

Likewise, 86% had purchased small domestic appliances and 83% consumer electronics.

It further said that in Singapore, perceptions of quality and reliability were the most important factors for buying technical consumer goods.

The survey methodology consisted of online interviews of 950 Singaporean respondents.

Shopping Electro Study

Gfk's press statement said that the Singaporean data formed part of results obtained from its annual Shopping Electro study released in early 2014.

The study explores consumer preferences and shopping behaviours across several countries including Singapore, Australia, the Philippines, and UK.



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