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Grey Singapore unveils two mobile apps for the deaf community

Zafirah Salim | April 23, 2014
In collaboration with SADeaf, the Singapore-based advertising and marketing agency has launched two new mobile applications to improve the lives of the deaf community.

Mobile app_deaf

Grey Group Singapore has partnered with the Singapore Association of the Deaf (SADeaf) to develop two first-of-its-kind mobile applications for the deaf community.

According to its media statement, the apps have been developed with the intention to bridge the communication gap between those with, and without hearing disabilities worldwide. 

The first app, called Say It With Signs, helps the hearing make phone calls to a deaf person, allowing them to hold a conversation through the app. 

The second app, Hearing Aide, serves as an emergency support for both the deaf and those hard of hearing. It transforms their phone into a warning device by helping to “hear” on their behalf and notifying them of impending dangers, regardless of whether they are at home, or out and about.

The development of these two innovative apps is in line with Grey’s Corporate Social Responsibility commitment, which aims to harness technology to improve the lives of communities.

“We are excited to introduce our latest projects to the deaf community. With the future of consumer engagement resting on new technologies, Grey has always been an advocate of harnessing digital innovations to help brands reach out to consumers more effectively. With these pro bono projects, we want to challenge our teams to think about the needs of the communities and explore how we can channel our expertise and knowledge to bring betterment to these communities. We are honoured that SADeaf has offered their full support to the development of Say it With Signs and Hearing Aide,” said Ali Shabaz, Chief Creative Officer of Grey Group Singapore. 

“The Internet and smart phones have also made it possible for Grey to extend our reach to communities across the world. With the applications easily downloadable, anyone with a smart phone, all across the world, can benefit from them. We are hopeful that these innovations will benefit Deaf communities across the globe,” he added.

Say It With Signs and Hearing Aide are both free Android apps and will be available on Google Play Store from April 25 onwards.


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