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Hong Kong gets its first electronic flag-selling pilot programme

Anuradha Shukla | Sept. 29, 2011
Initiative by the Hong Kong Council of Social Service and Octopus Cards.

Hong Kong's non-profit organisations now have a faster, reliable and more convenient fund-raising channel for flag days.

Octopus Cards has teamed up with the Hong Kong Council of Social Service (HKCSS) to introduce Hong Kong's first electronic flag-selling pilot programme-set to go live at the end of 2011.

This programme is scheduled for a two-year pilot run during which non-profit organisations will be able to apply through the HKCSS to sell flags for fund-raising with portable Octopus readers on their flag days approved by the Social Welfare Department.

Hong Kong's non-profit organisations thus have a new flag-selling channel that promises to be faster and more convenient than using traditional money collection bags.

"The HKCSS is grateful to have Octopus' full support for the Programme. Every year, flag selling has been an important fund-raising channel for non-profit organisations," said the HKCSS chief executive Christine Fang.

"To many small and medium-sized non-profit organisations, the donations collected from flag days are a major source of funds. With electronic payment means becoming more popular, there is a need to advance the current flag selling channels."

"Dood" the Octopus

According to HKCSS and Octopus, one can "dood" his Octopus to complete the donation. The "dood" sound is generated when an Octopus card is tapped on a reader.

As this is a new concept, training will be provided to all the volunteers involved in electronic flag-selling.

The first electronic flag-selling event in Hong Kong is scheduled for 17 December 2011 and this programme will be led by the Baptist Oi Kwan Social Service.

Octopus will provide to the HKCSS a total of 110 portable Octopus readers specially set up for the pilot run and comprehensive technical support during the entire period. The readers and technical support will be provided free by Octopus.

"We at Octopus are extremely proud to be able to take part in promoting Hong Kong's first electronic flag-selling programme, and to serve non-profit organisations and the community at large. As a homegrown brand in Hong Kong, Octopus has always been committed to serving the public and providing them with a fast, convenient and reliable payment service," said Octopus' chief executive officer Sunny Cheung.

"The electronic flag-selling programme is one of Octopus' major corporate social responsibility events, and we hope that through cooperating with HKCSS, we will be able to contribute to society and bring value to more non-profit organisations."


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