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HP, Intel in joint marketing campaign for SMBs

Veronica C. Silva | July 7, 2011
Companies will use a microsite that will act as a one-stop shop for SMBs across the Asia Pacific.

HP's personal computer group and Intel recently announced a joint integrated marketing campaign targeting small and medium-sized businesses (SMBs) in the region.

The campaign is dubbed "Make IT Happen: See Real Results" and is being coordinated with CBS Interactive.

At the centre of the campaign is a microsite (at that is intended as a one-stop shop for information that will help SMBs achieve "real business results." The website contains customer case studies, videos streams, product information and other resources.

"With 'Make IT Happen: See Real Results', HP and Intel want to show SMBs the value in investing in technology designed for business. Ultimately, our objective is to empower small business owners in a way which sees them achieving real results, while they leave their IT worries to us," said Robin Seow, vice president, marketing, personal systems group, HP Asia Pacific and Japan.

"Building on our industry leadership in the SMB market, HP is in a unique position to partner with SMB owners to deploy the right IT strategy to help build and grow their business," Seow added.

The SMB campaign is similar to what HP and Intel ran last year with IT managers. The success of the campaign -- with over four million page views and 1.6 million unique visits - encourage HP and Intel to replicate the campaign this year.

SMB competition  

Coupled with the microsite campaign is a competition where SMBs can showcase what they have done to solve their company challenges using information technology (IT).

SMBs with employees up to 499 can submit a one-minute video describing a particular IT challenge they have encountered in their organisation, and how HP and Intel products and solutions can help solve this challenge.

The best entry will win HP products and solutions, and will be featured in a video that will be made available on the microsite.

"The challenge is our way of helping SMB owners to connect with like-minded people in the community through a creative marketing campaign. Such engagement paves the way forward for SMB owners to learn more about the multitude of technology options available to them - from an ecosystem which promises reliability, security, manageability, performance and innovation, but above all, delivers real results," said Makiko Eda, director of marketing and consumer sales, Intel Asia Pacific.


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