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Imagining an Apple television

Marco Tabini | Jan. 4, 2013
Rumors that Apple is working on some sort of television set never seem to die down. Speculation on this subject has abounded for years--including the occasional article here at Macworld--fueled most recently by Walter Isaacson's biography of Steve Jobs and noncommittally confirmed by his successor in an interview with NBC's Brian Williams.

My TV, my way

When you put all these possibilities together, they paint in my mind a compelling picture in favour of an Apple-branded TV set that goes well beyond the hardware. A shiny new Jony Ive-designed TV would undoubtedly look good in my living room, but its real selling point may well be Apple's ability to cut through old paradigms and change the way I do things in ways I could never imagine--or that I could imagine but that nobody has yet been able to deliver.

There are many hurdles that need jumping, not least of which is the need to work alongside an industry in which competition is fierce and collaboration often has to be mandated by law. That might explain why it's taking so long for the company to get a product to market. If and when Apple does release a television set, however, there is a good chance that the way we consume TV will change--and for the better.


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