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In his own words: Tim Cook on Apple earnings and more

Macworld Staff | Jan. 25, 2013
What Tim Cook said about Apple, the first quarter of 2013, the iPad, and more in the company's first quarter earnings call.

Apple's Maps and web services

Let me start with the second part of this: We're working on some incredible stuff. The pipeline is chock full, I don't want to comment about a specific product, but we feel great about what we've got in store.

In terms of Maps, we've made a number of improvements to Maps since the introduction of iOS 6 back in September, and we'll roll out even more improvements across the rest of the year. We're going to keep working on this as I've said before until it lives up to our incredibly high standards.

You can already see many of these improvements, because they include things like improved satellite and flyover imagery, and improved categorization, improved local information for thousands of businesses and so forth. The usage in Maps is significantly higher than it was prior to iOS 6. In terms of other services, we feel fantastic about how we're doing.

In Notification Center, we've now sent over four trillion notifications, and this is mindblowing. As Peter mentioned in his opening comments, for iMessage, we've now sent over 450 billion and are currently sending over 2 billion per day. With Game Center, we've got over 200 million registered users. We have 800,000 apps in the App Store with over 40 billion downloads. And so I feel really, really great about it. There's obviously more stuff we can do and you can bet we're thinking about all of it.

iPhone mix

Your question on iPhone mix, let me bring up three points: One, the [average selling price] for iPhone was essentially the same year-over-year in the quarter that we just finished. Underneath that, if you looked at the mix of iPhone 5 to total iPhone, and then in the previous year you look at [iPhone] 4S to total iPhone, those mixes are similar. And then thirdly, I think you asked about capacities; in Q1, we saw similar results as we saw in Q1 of the previous year.

Will the 2013 refresh cycle turn over as much as 2012?

[Laughs] That's a question I won't answer. The 80 percent was an unusually high percentage for us. I don't know exactly what the historic numbers on that. But I can tell you that the number of ramps were unpredecented and the fact that we had new products in every category is something we have not done before. We feel great to have delivered so many products for the holiday season, though, and our customers have certainly expressed joy over it.

On China

If you look at our total Greater China, which would include our retail stores in China, our revenues were $7.3 billion in the quarter. So this is incredibly high, it's up over 60 percent year-on-year, and again that's comparing 13 to 14 weeks, and so it's really, the underlying growth is higher than that.


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