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In the media business? Solve the content puzzle first: COO of Viacom18 Digital Ventures

Ishan Battarcharya | June 29, 2016
Gaurav Gandhi, COO, Viacom18 Digital Ventures, highlights how media businesses should focus on evolving in the digital era and why analytics happen to be a goldmine for media houses.

A recent report I was reading claimed that the physical sale of books, after few years of decline, actually went up last year in US. People are reading more and not less. Yes, they are reading more online along with offline, but the point is the demand for content is high. It is just that the model and the access modes are evolving. So the written word is going no-where, it is very much here to stay

It all boils down pivoting quickly to stay relevant in today's times. As they say "it's not the big that eat the small, it's the fast that eat the slow."  

Source: Computerworld India 


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