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Intel CEO Krzanich: What we're doing to succeed on smartphones

Agam Shah | March 4, 2015
Intel is looking to partners to help make its mark in smartphones. IDG News Service sits down with Intel's chief executive, Brian Krzanich.

IDG: After early issues, are you comfortable with the 14-nanometer manufacturing process?
Krzanich: Silicon-wise, the yields are strong: I'd call it a nicely maturing technology that we're able to launch any product that we need to on. Cherry Trail is just coming out, and there's a series of SKUs that will come out over the next couple of quarters. I'm pretty happy with Cherry Trail and there's a series of more products, including Skylake in the back half of the year, which is a "tock" on 14 nanometers which really brings a new level of performance.

IDG: There were some announcements around end-to-end services, cloud and security related to mobile at MWC. Is this an indication that Intel mobile devices are being closely linked to Intel hardware in data centers?
Krzanich: We are trying to do Wi-Fi gateways and things like that, trying to make it so you can recognize an Intel device faster. We have that silicon pathway, we're connecting silicon to silicon. We always make it so that we're agnostic to some extent, that we can connect to anybody and we can connect back to anybody's device.

On services, security is a good example. We think there are connections between security and the silicon that we can make around secure boot, understanding the CPU ID and making sure that you are who you are and where you are, and True Key and those kinds of things where we could do multifaceted identification. In those cases, there is a connection between the silicon and the service, so we want to provide that mainly to use all of the capability of all our silicon.

IDG: There's a roadmap for tablets and smartphones. Can you establish a roadmap for wearable products?
Krzanich: I think there's a difference between wearables [and] most of those other devices. I'm a firm believer that if a bunch of tech companies design and build wearables, they will have limited success. There will be a bunch of tech people wearing them and the average person is not going to be a good user. People have been in the fashion industry and have worn fashion products for years because they are very good and know what people want. We have to go through those partnerships. We've established partnerships with key players in key areas. Luxottica for eyewear, Fossil for wrists, you can go through the list.


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