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Lenovo is No. 2 vendor in global PC shipments

Anuradha Shukla | Oct. 13, 2011
The Chinese vendor moves into the second position for the first time as global PC shipments increase.

Lenovo has moved into the second position for the first time for global PC shipments, according to preliminary results by Gartner.

Lenovo's global PC shipments in the third quarter of 2011 have shown a 3.2 percent increase from the same quarter of last year. These shipments totalled 91.8 million units in the third quarter of 2011, slightly less than Gartner's earlier projection of 5.1 percent growth for the quarter. HP is at the coveted top position for vendors based on global PC shipments.

PC shipments in Asia Pacific reached 31.8 million units in the third quarter of 2011 indicating a six percent increase from the same period last year.

Vendors in this region focused on promotions, prices and also providing an opportunity for some consumers to buy their first mobile PC.

Aggressive marketing

Gartner notes that Lenovo's expansion was boosted by its aggressive marketing to both the professional and consumer PC markets.

"As the PC market faced a slowdown, vendor consolidation has become a more apparent trend in the industry. Lenovo's recent merger with NEC, and its acquisition of Medion, as well as HP's announcement that it may spin off or sell its PC business, underlined this trend during the quarter," said Mikako Kitagawa, principal analyst at Gartner.

The top five PC vendors in the world in the third quarter of 2011 are HP, Lenovo, Dell, Acer Group and Acer. Asus achieved strong growth in China and showed the highest sequential growth (30 percent), followed by Lenovo (7 percent) among the top five vendors in Asia Pacific.

"The inventory buildup, which slowed down growth in the last four quarters, mostly cleared out during the third quarter of this year. However, the PC industry has been performing below normal seasonality," said Kitagawa, principal analyst at Gartner.

"As expected, back-to-school PC sales were disappointing in mature markets, confirming that the consumer PC market continues to be weak. The popularity of non-PC devices, including media tablets, such as the iPad and smartphones, took consumers' spending away from PCs.

 

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