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Mahindra Satyam focuses on Middle East sports industry

Anuradha Shukla | Sept. 14, 2011
Cutting edge technologies for key activities like sports events, sports training and sports medicine.

Mahindra Satyam is focusing strongly on the growing sports industry in the Middle East.

With this move to be a strategic 'one-stop-shop' for sports, Mahindra Satyam is attempting to address the industry's increased demand for more cutting edge technologies that can be used across a range of activities like sports events and sports training.

The global consulting and IT services provider also aims to provide key solutions in several aspects of the industry including corporate sales, facilities management and loyalty club affinity transaction systems.

"The Middle East region has ably positioned itself as an emerging hub for sports, which can be exemplified by the presence of international sporting events," said Bobby Gupta, vice president and head of Middle East, Turkey and North Africa, Mahindra Satyam.

"Our successful participation during the recent FIFA World Cup Games in South Africa stands as a strong testament of what our services can bring to the industry. We are confident that the 'one-stop-shop' model solutions that we offer will meet the growing demands for new technologies as a means to address important issues and concerns in the Middle East sports industry today."

Improve sports club management

Mahindra Satyam is also positioning its 'Solutions for Clubs' as an integrated suite of solutions following the recent announcements of Qatar as the host for the 2022 FIFA World Cup and the Dubai government's move to bid for the 2024 edition of the Olympics.

This positioning will help the company to improve sports club management including administration, player management and coaching support.

Looking forward, the company is expecting more international sports events and development of sports in the region. It has already partnered with ASPIRE Zone Foundation Qatar, a renowned sports institute in the world, and hopes this partnership will help it to leverage new technologies across the sports industry.

Mahindra Satyam will provide both onsite and offshore support to ASPIRE on a range of application development and infrastructure services projects.


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