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Mahindra Satyam, iPipeline in CRM tie-up

Veronica C. Silva | Oct. 5, 2011
Partnership will help Mahindra offer CRM solutions to the banking and financial sector.

India's Mahindra Satyam has forged a partnership with USA's iPipeline to be able to offer customer relationship management (CRM) solutions to the banking and financial services (BFS)  market.

Mahindra Satyam, a global consulting and IT services provider, said the partnership will enable them to position iPipeline's CRM solutions as "CRM for Financial Services" to clients in the Asia Pacific, India, and Middle East markets.

The partnership is a win-win for the two companies. Mahindra Satyam said it has a strong focus on the BFS sector. iPipeline, on the other hand, wants to capture the Asian insurance, and financial services markets.

Said Andrea Evans, executive vice president, AMS and CRM, iPipeline: "Our solution extends Microsoft Dynamics CRM to provide a complete suite of financial services specific features and functionality designed to successfully navigate a complex network of relationships. We are dedicated to supporting the demanding needs of Mahindra Satyam's financial clients in Asia."

The  Exton, Pennsylvania-based iPipeline is a  Microsoft Advanced CRM Partner. It provides process automation to 120 carriers, 1,200 distributors, and 400,000 financial professionals and advisors in a single, Web-based environment -- the iPipeline Customer Network. 

Profitable relationships

Rohit Gandhi, senior vice president, APAC, India, MEA, Mahindra Satyam, said iPipeline's solution helps companies cultivate lasting and profitable relationships with their clients. By integrating the CRM solution to a company's customer services functions, such as sales, marketing, and front-line service, advisors can grow their relationship tree to improve on the profitability metrics and increase company revenue.

Gandhi added that the iPipeline CRM for Financial Services will be positioned to customers and prospects in Asia, especially those focusing on Wealth Management.

Mahindra Satyam, which is part of the Mahindra Group, has development and delivery centres worldwide, including India, China, Malaysia, Singapore, and Australia.

Mahindra Satyam is the new brand identify of the Satyam Computer Services Limited after Tech Mahindra acquired a controlling stake in Satyam Computers in 2009.


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