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Mahindra Satyam steps into auto infotainment market

Veronica C. Silva | Oct. 4, 2012
Under the ‘Connected Vehicle Concept,’ Mahindra Satyman offers end-to-end solution combining its expertise in infotainment and telematics.

Global IT solutions provider Mahindra Satyam is the latest IT player to offer solutions for the automotive infotainment sub-industry sector.

Under its "Connected Vehicle Concept," the IT arm of the global Mahindra Group is differentiating itself from the other players already in the game by offering what it claims to be an end-to-end solution.  Compared to standalone products already in the market, Mahindra Satyam said its automotive infotainment solution is based on its combined expertise in infotainment and telematics.

The company noted that the automobile market is one of the fastest growing markets for infotainment and connected devices.

Mahindra Satyam's infotainment device comes with a service delivery platform that provides vehicle users a wide range of value-added services.


Karthikeyan Natarajan, senior VP and head, Integrated Engineering Services, Mahindra Satyam, said the service delivery platform opens up revenue-generating opportunities to other solutions providers.

Mahindra Satyam's platform can integrate infotainment with enterprise solutions to keep the vehicle user connected to the office and home environment. Other services that can be integrated include access to public utilities, emergency services and financial institutions. In their "smart" vehicle, users can shop, pay bills, check e-mail, watch videos, access news and social media while on the road.

Capabilities such as speech recognition, text-to-speech technology, gesture recognition, health monitoring, driving pattern tracking, driver assistance apps, compliance to driver distraction guidelines and more can eventually be included in the platform.

The Mahindra Satyam connected device was built with the price-conscious consumer in mind. A high-end version of the solution includes superior safety features while the low-end version offers complete infotainment capabilities, at a competitive price point.

Consumer needs

"Mahindra Satyam has solutions and services for different consumer needs. This infotainment solution addresses some of the most important challenges that OEMs and Tier 1 automotive companies are facing, through faster time-to-market, and reduced costs, Natarajan added.

Mahindra Satyam said its connected vehicle concept is in line with its strategy to invest on NMACS (networking, mobility, analytics, cloud and security).

As a US$15.4 billion global company, Mahindra Satyam also has business interests in vehicles, IT and vacation ownership. Just last year, Mahindra acquired a majority stake in Korea's SsangYong Motor Company.


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