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Malaysia can lead adoption of simulation engineering technologies

AvantiKumar | May 4, 2016
Manufacturing, engineering and construction sectors moving up the value chain with IT has helped Altair Engineering record strong regional revenue growth.

Srirangam Srirangarajan, Managing Director ASEAN Altair 

Photo - Srirangam Srirangarajan, Altair's Managing Director for ASEAN.


In conjunction with posting a record growth in sales revenue for the Southeast Asia region of more than 40 per cent in 2015, Malaysia-based Altair Engineering, a wholly-owned subsidiary of US-based technology and engineering services company, Altair, said that Malaysia can lead the adoption of simulation engineering technologies.

"Demand for Altair's solutions in the region grew significantly despite concerns about the economic situation. This upbeat sentiment provided momentum for our strongest revenue growth in three years," Altair's managing director for ASEAN, Srirangam Srirangarajan.

Srirangarajan said this record growth pointed to the increased adoption of the company's simulation engineering and HPC (high performance computing) solutions by both new and existing clients.

"Altair's success was the result of both, our innovative simulation technology and flexible licensing model. With the addition of the solidThinking range of products, Altair is also making steady inroads into new verticals like architecture, construction engineering, casting, system design to name a few," he said.

Srirangarajan said that during 2015, Altair saw stable growth in the automotive market, which was the company's biggest sales contributor. Also,  demand from other markets - defence, aerospace, heavy engineering, consumer goods and manufacturing - increased as companies in these verticals delved deeper into specialist technology providers help to solve design challenges.

"As companies in the region strive to move up the value chain and transform their product offerings, it opens up greater business opportunities for Altair. More and more organizations in the region are using simulation to innovate and define the direction of product design," he said.

"Simulation solutions are more than a tool; they allow organisations to experiment with renewed design ideas, new composite materials and lead on a path to cost-effective manufacturing," said Srirangarajan.

Malaysia can take the lead

He said Altair believed that the application of simulation engineering technologies "upfront in the design process, even in the architecture and construction engineering space; architects and design engineers will be able to develop innovative and creative designs, without compromising performance and functionalities."

Srirangarajan added that Malaysian companies will take the lead in adopting simulation engineering technologies to drive design and product innovation.

"As the Malaysian government pushes the creativity and innovation agenda, simulation based engineering will be the backbone of product innovation, making a difference in every aspect of product design, validation and testing. This is what will ensure organizations moving up the value chain. Malaysia's prime industries such as automotive, consumer goods and related are domains where simulation engineering makes a real difference," he said.

Srirangarajan said that to help local businesses produce reliable products quickly while keeping costs low, "Altair recently released the HyperWorks Unlimited (HWUL) solution, which comes with a unique licensing model. The solutions allows companies to focus on their core strength and business domain, while Altair takes care of their entire simulation and HPC needs, including hardware, software, services and more. Its lease based model ensures that the most recent updates and latest versions are always available to the customers at no added cost."

In addition to simulation engineering and HPC solutions, he said Altair will be releasing a cloud-based analytic solutions targeting businesses in the power and utility sector. "Utility organisations today are facing new business challenges, from smart-grid initiatives and green energy mandates to regulatory compliance, coupled with the need to have better RoI on their infrastructure investments, as well as ensuring high-levels of customer service."

"This new generation, plug and play business intelligence software, known as Envision, is able to help utility companies gain better insights into their operations and customer demands. This will promote informed decision making as well as improved customer experience through strategies like rate schedule analysis and optimisation," Srirangam said.

Founded in 2012, Altair Engineering,  MSC-status (Malaysian Multimedia Supercorridor) company provides enhanced engineering solutions, on-demand computing technologies and enterprise analytic solutions for companies across a range of industry sectors such as automotive, heavy engineering, electronics, defence, oil and gas, architecture, and consumer goods.


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