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Malaysian telco Maxis launches health portal

AvantiKumar | Sept. 23, 2010
Moves into integrated services offerings.

KUALA LUMPUR, 23 SEPTEMBER 2010 -- Malaysian communications provider Maxis has moved into integrated services offerings with the launch of the Maxis Health Portal during the recent Epicure Malaysia 2010 fair.

Maxis vice president and head of product, devices and innovation, T. Kugan, said the new portal offers Maxis customers a one-stop information centre on a wide range of health topics.

"It is the world's first health reference mobile service, offered on multiple platforms including the Internet, WAP and SMS and designed to be accessible, easy to use, and highly professional," said Kugan. "The Pocket Doctor app is powered by a reputable firm based in the United Kingdom and local medical sources of information."

He said Pocket Doctor offered services such as daily tips, special features, health news, health encyclopaedia, health polls, symptoms analyser, first aid information, sexual health information and a body mass index (BMI) calculator.

"Customers may enjoy the Pocket Doctor on their mobile phones by typing 'ON DOC' and sending to 26100, said Kugan. They benefit from a 30-day free trial after which they will be charged RM3 (97 US$ cents) every 30 days. (Important: The content provided on Pocket Doctor is for informational purposes only and does not constitute medical advice. Customers should always consult their doctors about health matters that affect them)."

As the company moves from being the leading mobile provider in Malaysia, to the leading integrated communications provider, what remains key to us is the provision of a range of integrated services of a quality which will truly enhance the lives of our customers, in non-traditional areas such as lifestyle, entertainment and health," Kugan said. "The launch of our new health portal is yet another Maxis investment into content which will provide value to our customers, leveraging Maxis' modernised network.