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Malaysia's telco war: Digi bets on shift to video streaming with 'quota free' passes

AvantiKumar | April 26, 2016
With the Digi Video Freedom pass, customers can now view video content from partners including YouTube, iflix, Astro on the Go, Viu, tonton, Dailymotion and HyppTV without using their internet quota balance.

Digi Video Streaming Passes 

Photo -  (From left) Airin Zainul, Group General Manager, tonton, Kingsley Warner, General Manager, Viu Malaysia/Head of Content SEA, Prashant Pathmanaban, Industry Head, Google, Emily Wee, Vice President, Business & Media Operations, New Media, TM, Loh Keh Jiat, Digi's Chief Marketing Officer, Praveen Rajan Nadarajan, Digi's Head of Postpaid & Digital Services, Shaiful Subhan, Vice President, Segment & Portfolio Management, Customer Division, Astro, Azran Osman-Rani, CEO iflix Malaysia and Ilan Sarfati, Content Manager SEA, dailymotion at the launch of Digi Video Freedom


In another salvo in Malaysia's highly competitive telco market, Digi Telecommunications (Digi) has launched a service that allows customers to view popular  video content from partners including YouTube, iflix, Astro on the Go, Viu, tonton, Dailymotion and HyppTV without using their  internet quota balance.
 During the recent launch in Kuala Lumpur of the value-add service, called Digi Video Freedom pass, Digi's chief marketing officer Loh Keh Jiat said customers can enjoy the content they want for a low price while maintaining their Internet usage patterns.
Digi customers with an internet plan can now purchase and activate the Digi Video Freedom pass, said Loh. "We want to connect our customers to various services and offerings that complement their digital lifestyle. Digi Video Freedom is another positive step forward in connecting customers to what matters to them on the Internet."

Shift in internet consumption

"Digi sees a shift in internet consumption and believes that a vast majority of the content that people consume online will be video," said Loh. "Introducing the Digi Video Freedom pass is timely in linking our customers to video content at their fingertips. Now they get to watch their favourite entertainment shows, not their internet quota balance."
 "The passes enable our customers to enjoy video content anytime, anywhere without worrying about running out of Internet quota. The hourly passes helps customers pass the time while commuting or even waiting in queues while the daily pass gives them the option to binge watch their favourite shows," he said.

"We have partnered with top video content providers that give our customers a breadth of choice. Now, there will never be another dull moment for our customers," said Loh.

"With video viewing habits becoming increasingly mobile, we're glad to be able to help people watch YouTube whenever and wherever they want to. By working with Digi to provide new ways of accessing video content on their service, we hope to help Malaysians get more out of YouTube at more affordable prices," said Prashant Pathmanaban, industry head, Google Malaysia.

 Shaiful Subhan, vice-president, Customer Division at Astro, said: "With Digi Video Freedom, Digi subscribers nationwide can now stream their favourite shows on Astro on the Go with unbeatable value. Anytime, anywhere they are, they can be entertained with the Astro's exclusive content ranging from the best of live content from all the sporting events including English Premier League and more, to local reality shows Gempak Superstar and Maharaja Lawak Mega, the latest TV shows available same day as the US like Game of Thrones and same day as Korea with Monster and Jackpot."
 Azran Osman-Rani, iflix chief operating officer and chief executive officer of iflix Malaysia, said, "We as Malaysians are always on the go. At iflix, we are delighted to be a part of Digi's new Video Freedom Pass offering, enabling Digi customers to enjoy iflix's world class service and binge on thousands of TV shows, movies and more whenever they want and wherever they are."
The Digi Video Freedom passes are available via the MyDigi app, available on Apple App Store and Google Play, in two options, an hourly and daily pass which gives customers the freedom to choose based on their internet usage. The hourly pass costs RM1 (US$0.26) for one hour while the daily pass costs RM5 (US$1.28) for 24 hours.


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