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MediaMath to advance programmatic know-how in APAC

Nurdianah Md Nur | April 15, 2016
The company’s New Marketing Institute aims to equip aspiring marketers and professionals with skills and knowledge on programmatic advertising.

MediaMath recently launched an education and training arm in the Asia Pacific (APAC) region called New Marketing Institute (NMI).

 Starting this month, NMI will bring to APAC localised courses and certification programmes that will equip aspiring marketers and professionals with the relevant knowledge and skills for programmatic advertising.

The course modules range from basic (Digital Marketing 101) to intermediate (Programmatic 101) to more advanced and technology-focused modules, such as Omnichannel and TerminalOne Platform Certifications.

The courses will be taught by instructors who have real-world experience in digital marketing and knowledge of the technology that underpins it. Students in Singapore will be trained in physical classrooms, while those in other markets can access course materials online.

According to MediaMath, more marketers are increasingly realising the importance and value of efficient audience targeting enabled by programmatic advertising. However, there is a vast programmatic knowledge and skills gap in the marketing and digital advertising industry.

This trend, coupled with the dearth of dedicated programmatic education providers, prompted the original establishment of NMI in the United States in 2012. A year after that, NMI announced that it has trained more than 9,000 processionals globally. As APAC continues to experience high adoption rates of programmatic, NMI is working towards the same goals of enabling programmatic learning and talent in APAC.

"Newer advertising practices and rapid advancements in data and media technologies, especially programmatic, are regularly disrupting the industry. However, during this constant evolution process, media and marketing professionals have very few avenues to stay abreast of the changing ecosystem. This is creating a significant talent gap in the industry. By establishing NMI in APAC, MediaMath is committed to giving back to the industry and helping grow the entire space," said Rahul Vasudev, Managing Director of APAC at MediaMath.


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