Navdy can be moved from vehicle to vehicle and syncs with iPhone or Android smartphones via WiFi (802.11 b/g/n) or Bluetooth 4.0/LE.
Simpson said the idea for the HUD came from rethinking how to make mobile apps more intuitive and easy to control when someone is driving a car or truck. "Drivers are three times more likely to get into an accident when they take their eyes off the road to look down at a touchscreen," Simpson said. "Smartphones were never designed to be used while driving. Touchscreen-based apps force you to take your eyes off the road."
Other NAVDY features include:
Audio out via Bluetooth or 3.5mm minijack, mini-USB port
Internal speaker and microphone with noise canceling DSP
Dual core processor running Android 4.4
OBD-II power and data connection to car computer, with optional 12 volt power adapter
Portable, bendable, non-marking, powered friction mount, with magnetic connection to the device
The Navdy is about 5-in. x 5.5-in. x 3.7-in. in size.
The HUD device works by plugging into a vehicle's onboard computer (OBD II) port, which is standard on any car or truck manufactured after 1996. The device then connects to an iPhone or Android device via
In addition to navigation instructions, incoming calls, or being able to use voice commands to text, the HUD can also display a car's speed or if any alerts from the car's onboard computer, such as the "check engine" light, miles-to-empty, fuel economy stats, tire-pressure warning or battery-voltage warning from the car's computer.
"It's the same technology used by airline pilots to keep their eyes on the runway while landing an airplane," the company said.
Sign up for Computerworld eNewsletters.