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New store seeks to reinvent Hong Kong’s retail sector with online shopping focus

Kareyst Lin | Oct. 25, 2016
Four to five salespeople will man the site helping customers shop on HKTVmall.com.

Hong Kong Television Network (HKTV) chairman Ricky Wong Wai-kay has opened a store aimed solely at boosting the firm's online shopping business, South China Morning Post said in a report on 20 October 2016. 

HKTV's first store opened in North Point with a space of just 200 square feet. It will be manned by four to five salespeople, helping customers to shop for items on HKTVmall.com using one of the 50 tablets in-store.

Wong hoped to reinvent the traditional retail industry with the concept. He would be opening more stores across the city soon.

"Our competitors are not supermarkets, but the dominating property landlords who determine and dominate the price of goods in the city," said Wong.

The cost of running an online shopping platform was much lower than supermarkets and convenient stores. The products are thereby cheaper as they did not have to pay such high rent.

The company started as a television station in 1992. It has focused on expanding its online shopping platform since its bid for a free television license failed in 2013. 

 

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