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Nissan boosts dealer management with Microsoft CRM

Anuradha Shukla | Dec. 14, 2011
Solution based on Microsoft Dynamics CRM strengthens Nissan’s relationships with its customers and partners.

Microsoft has teamed up with Nissan Motor to create a next-generation dealer management system based on Microsoft Dynamics CRM.

Both companies have formed a strategic relationship and will blend dealer and customer relationship management (CRM) and social collaboration tools into a new solution.

The new solution will be designed to help Nissan develop a stronger relationship with its customers. In addition, it will drive dealer sales and increase market share on a global scale.

"Customer loyalty and retention are essential to the success of any business. Microsoft Dynamics CRM helps businesses better understand and build deeper relationships with their customers and partners," said Kirill Tatarinov, president, Microsoft Business Solutions. "We look forward to working with Nissan to deliver a solution that effectively connects with their customers and to win in today's business environment while also helping organisations such as Nissan meet the specific needs of the automotive industry."

Flexible system

Headquartered in Yokohama, Japan, Nissan Motor is Japan's second-largest automotive company and is part of the Renault-Nissan Alliance.

Initially, the new dealer management system will be rolled out to Nissan's dealership networks in Japan and other strategic regions across the globe. It will be considered for other geographies later.

This flexible system can be easily customised for the needs of a specific country, region or automotive manufacturer.

"Nissan delivers some of the most innovative vehicles in the automotive industry, and we bring that same innovation and passion to ensure customer and partner satisfaction," said Andy Palmer, executive vice president, Nissan. "We are delighted to be working with Microsoft to deliver the next-generation dealer management system. Nissan is seeking a solution that will help meet our business needs, especially to better understand our customers and dealers. This will enhance our sales and brand power as we enter a new growth phase under our mid-term business plan, Nissan Power 88."

Looking forward, Nissan will explore the option of deploying Microsoft's applications across the company's global network and standardise its information architecture on the cloud.


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