More digital media content from China will soon be available across the region after a China-based digital company picked Pacnet to be its network provider.
Pacnet said it will provide connectivity to PPLive, the operator of "PPTV", an online video company in China. The connectivity will extend PPLive's reach to users in Singapore and across Southeast Asia.
PPLive distributes client software that allows end-users to access live TV programming and video-on-demand (VOD). PPLive said working with Pacnet, a Hong Kong-based independent telecommunications service provider, will allow it to respond to market demand for digital programming over the Internet.
"As more people turn to the Internet for entertainment, we require a provider with an expansive, scalable, and efficient IP backbone to address the demands of the fast-growing streaming market," said Vincent Tao, chief executive officer, PPLive. "Pacnet is able to meet our existing bandwidth demands and scale up with us as we open up our services to new audiences in the near future."
Under the partnership agreement with Pacnet, PPLive will use Pacnet's network in Asia and its Singapore Data Landing Station to deliver its content to the region.
Lily Zhang, managing director, Pacnet China, said with its high-bandwidth and diverse network connectivity, PPLive can be assured that it can deliver its service consistently.
"The online video market in China and worldwide is growing rapidly and we are seeing more China-based content providers looking to deliver rich media content outside of China. As part of our strategy to address this rapidly growing market, Pacnet is partnering with PPLive to enhance delivery of Internet video services to the increasing number of Internet-enabled devices," said Bill Barney, chief executive officer, Pacnet.
Pacnet said it can deliver a global IP infrastructure with its IP Transit service for carriers and online video companies. Pacnet also offers advanced data centre facilities that offer direct access to Pacnet's EAC-C2C subsea cable, Asia's largest privately owned subsea network.
''We are well-positioned for business expansion internationally with our PPTV platform while we continue servicing our existing users with the best streaming experience," said Luo Kun, general manager of operators corporation department, PPLive.
As an aggregator of China TV programmes, PPTV has over 120 TV stations, thousands of TV shows and programmes, and an active monthly user base of 104 million, representing a 43 percent penetration among Chinese Internet users.
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