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Price cuts are hot, Nintendo 3DS sales peak in Japan

McKinley Noble | Aug. 17, 2011
Nintendo's own price-slashing tactics have paid off in Japan, as the 3D handheld enjoys a period of snapshot sales.

Price cuts are the trend for the gaming industry's biggest players, especially right after lagging Q1 sales all around, and Nintendo is finally showing an uptick in Nintendo 3DS sales -- in Japan, at least.

Wall Street Journal has the skinny:

The price cut -- the 3DS now costs 15,000 yen ($195), down 40% from its previous price tag of 25,000 yen -- took effect Aug. 11 in Japan. According to Japanese videogame magazine publisher Enterbrain, 214,821 3DS machines were sold in Japan during the Aug. 8-14 period, the second strongest weekly sales number after the initial launch week in late February.

But one swallow does not a summer make, as Nintendo already learned in the spring: Some 371,326 3DS machines were sold in Japan during the launch week, but the numbers sagged steadily after that.

We've already talked at length about the Nintendo 3DS price cut, and the stakes that retailers are taking to get the system off shelves during a slow sales period. Whether the 3DS can sustain itself before the PlayStation Vita shows up to crash the party will be interesting. Aside from Super Mario 3D Land, Mario Kart 7, Star Fox 64 3D, and Sonic Generations on 3DS, the winter release list is still lacking some star power.

[Source: Wall Street Journal]


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