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PropertyGuru expands its services in SEA with ePropertyTrack

Adrian M. Reodique | April 13, 2016
ePropertyTrack’s information-sharing platform allows developers and property agencies to sell and market properties in real time across different teams and geographic locations.

PropertyGuru Group- an online property portal group in Asia-is leveraging the ePropertyTrack information-sharing platform to expand its footprint in the Southeast Asia (SEA) region.

eProperyTrack enables real estate developers and agencies to coordinate sales and marketing information with their internal, external and overseas marketing agents, in real-time, through a range of services. These include live updates of project reservations during launch, registration of interest management, inventory management, floorplans/ virtual tours/ photos/ video content management, promotion broadcasting and analytics. On the ground, sales agents are able to demonstrate key selling points on mobile and tablet devices to potential buyers, making the sales process more effective and quicker.

"The acquisition of ePropertyTrack last year has improved the quality, amount and timeliness of new project launch content we can deliver to consumers, even if the development takes place in another country. Developers are better able to reach buyers across borders, showcasing their properties through rich multimedia experiences on a variety of mobile devices and sell their projects faster," said Steve Melhuish CEO & co-founder of the PropertyGuru Group.

"Previously, real estate developers had to carve out separate units for different teams across their various markets, to avoid conflicts when booking units. With ePropertyTrack, developers are able to adopt more efficient processes, managing all their inventories in real time and gleaning insights from up to the minute project and sales team performance. As such, developers, their internal sales teams and respective marketing agencies are now able to operate as one cohesive unit, across national borders and time zones," he added.

Last February, Sansiri-a real estate developer in Thailand-together with PropertyGuru has launched "ePropertyTrack for Sansiri". ePropertyTrack is also working with other Southeast Asian developers like CaptaLand in Singapore, Koppel Land in Indonesia and EcoWorld in Malaysia.

"ePropertyTrack and PropertyGuru are now one unified team, providing developers and agencies enhanced, cutting-edge solutions in the industry. In Singapore, ePropertyTrack already covers over 90 percent of the market, and we are rapidly expanding our coverage into the region. We're working on creating even more tools to help developers and agencies manage their inventories and market their products easier and more effectively, especially as property buying in the region crosses national borders and currencies," said Kunal Bagga, Founder of ePropertyTrack. 


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