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Record-breaking Kickstarter darling Coolest Cooler asks backers for more money

Ian Paul | April 15, 2016
The Coolest Cooler Kickstarter project is looking for help to deliver 36,000 coolers to backers.

But then reality caught up with the dream. By late 2015, a strike at a factory producing the cooler’s motors was driving up costs. Not to mention that the company underestimated the funding required to transform a prototype into a scalable product. At that point, Coolest started selling a limited quantity of units on Amazon to “keep the lights on,” according to a report in GeekWire. Then by March, The Oregonian reported that the company wanted another $15 million to complete its obligations to Kickstarter backers.


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