The Singapore government has forged a Memorandum of Understanding (MoU) with a network of Asian newspapers to work together to develop technologies for the media and advertising agencies in the region.
ETPL (Exploit Technologies Pte Ltd), the technology transfer arm of the Agency for Science, Technology and Research (A*STAR), has committed to work with Asia News Network, a network of newspapers in Asia, to exchange technological information, jointly develop technologies, and work together on marketing events.
The partnership will support the growth of Knorex, a startup supported by A*STAR. Knorex has developed iSnap, an augmented reality application that has been implemented across eight major regional newspapers, including Thailand’s The Nation, Malaysia’s The Star, the Philippine Daily Inquirer, Indonesia’s Jakarta Post and Kompas, Myanmar’s Eleven, Singapore’s The Edge and Hong Kong’s China Daily.
The iSnap solution has been helping the publications gain reader engagement and tune content. With the smartphone-driven solution, readers can get extra content, such as 3D images and video clips, by simply scanning editorials and ads on the newspapers.
The parties noted that due to competition in the media and ad industries, there is a need for technologies that can help the industries reach out to intended target audience. Technologies, such as iSnap, are helping media and ad companies address industry challenges.
ETPL said iSnap has helped newspapers see a jump in mobile app downloads and usage by over 100 percent. The newspapers have also seen their sources of revenues reach over S$3 million (US$2.4 million).
The partners have identified four areas for collaboration, namely: speech and text processing, mobile imaging, video processing, and analytics.
“Media owners and news organisations have expressed the need to more accurately target and profile users, to develop and deliver rich content with more speed and efficiency and to optimise delivery of content – hence our focus on human language processing, mobile imaging, video processing and analytics,” said Lee Han Boon, senior vice president, ETPL.
“With new business models comes the need for new technologies. ETPL has been working with A*STAR Research Institutes and partner organisations to develop portfolios of enabling technologies to help strengthen the sector’s competitiveness. As A*STAR’s technology transfer arm, we then work with licensees on commercialising the most promising research outcomes and bringing them to the marketplace – much like what we’ve done with Knorex.”
The partners will kick off their collaboration on 1 October at Media Exploits 2013, an annual industry event aimed at showcasing technologies for the media and ad industries.
The event will also showcase more projects supported by A*STAR and ETPL.
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