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Strong Malaysian presence expected at CommunicAsia2010 in Singapore

AvantiKumar | March 14, 2010
Global ICT industry eyes Asia Pacific as key growth area

KUALA LUMPUR, 14 MARCH 2010 More Malaysian companies are expected to take part in Singapore-based ICT event CommunicAsia2010, which is to be held from 15 to 18 June 2010 at the Singapore Expo.

Show organiser Singapore Exhibition Services project director of communications events Victor Wong said Malaysia is one of the key Asian markets that solution providers from across the world will be looking to penetrate through their participation in CommunicAsia2010. 

Last year, more than 60 Malaysian companies took part in the event which attracted more than 54,000 trade attendees from around the globe, according to Wong. A recent report by the National ICT Association of Malaysia, PIKOM, has projected an encouraging eight per cent growth in Malaysia's ICT spending in 2010.

Rallied by nationwide rollout of high speed broadband, online and mobile applications usage is projected to rise exponentially, and Malaysia is earmarked as one of Asia's top regions to exhibit significant progress in mobile broadband advancement, he said.  Malaysia's mobile and broadband penetration rates are at 106 per cent and 31 per cent respectively.

At CommunicAsia 2010, Malaysia will once again have a strong showing with returning exhibitors MEASAT and Telekom Malaysia leading the way alongside other leading global satellite and telecom service providers such Asia Broadcast Satellite, Inmarsat, Intelsat and PCCW Global as well as key infrastructure solutions providers Huawei, Powerwave Technologies and ZTE, he said.
 
Wong added that other Malaysian participants confirmed to date include the government regulator Malaysian Communications and Multimedia Commission (MCMC), Cyberview, Mexcomm, Ofisgate, Nuromicron (Malaysia), IDOT TV, Open Dynamics, Avira, Free Alliance and Harmer + Simmons (Malaysia).

CommunicAsia, together with BroadcastAsia, is expected to use about 58,000 sq m of exhibition space. Visitors to the shows this year will see exhibitions by 2,000 multi-national corporations and small and medium enterprises. In addition, 33 international group pavilions will be spread across the show floor, reflecting the push by governments and industry bodies to expand their footprint into Asia. 


 Asia Pacific ICT sector is key growth area

With its impressive growth, the Asia Pacific region represents the key growth sector for many of the global exhibitors at the event, said Wong. The Southeast Asian ICT service market alone is forecast by IDC in its February 2010 study to rise eight per cent to US$36.1 billion this year.

The unique co-location of CommunicAsia2010 and BroadcastAsia2010 presents the only platform of its kind that aptly addresses the convergence of telecommunications and broadcasting and brings together business leaders, government officials and trade professionals to network, discuss critical industry issues and explore opportunities for growth, he said.

Digital media, mobile applications and other emerging technologies are driving traditional Malaysian industry players to rethink their business models and explore cross-industry collaborations to stay relevant in this dynamic environment; our established events are well-positioned to meet these needs, said Wong.