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Study finds ‘battle’ among partners over customers

Veronica C. Silva | Oct. 15, 2012
Service providers, OTT players, and device manufacturers want more control over customers.

Adds Prudhomme: "To partner effectively, service providers need a trusted advisor to help them clarify their strategies. Successful partnerships demand open and effective partner management systems for revenue sharing, easy onboarding of new partners, high QoS, and a winning customer experience that is only possible with integrated IT systems that effectively leverage the customer data."


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